Xupo® by Connect-In is Smart Locator wireless connected tag for asset tracking with a crowd tracking enabled map location feature. As seen on BBC Dragons' Den, Xupo comes with improved functionality and an embedded power management technology. Connect-In Ltd. designs Bluetooth Smart™ solutions for the Internet of Things (IoT) with the vision to connect and trace any asset. XUPO® stands out as a fully evolved solution balancing size, price, form & function incl. a cloud backend for IoT data in a unique proposition ahead of its competition. IoT-cloud: Unique partner APIs to unlock new business models - Location/Proximity as a Service. Platform & SDK developed as part of a R&D project with InnovateUK. Seen at: wearable tech innovation world cup 2016 (Munich), Discover Blue 2017 (Las Vegas), BBC Dragons' Den, Mobile World Congress 17 and 18 (Barcelona). The company owns a patent portfolio in asset tracking and provides IoT consultancy services.