SportsMarket is an online social game based on sport betting. Each edition of SportsMarket is based on an actual sporting competition and every team enlisted in the event is represented through tradable shares. The valuation of those shares is ultimately determined based of each team’s performance in the competition. The shares are tradable troughout the competition while each share's price fluctuates according to the related team's performance outlook. The players strive to achieve the best performance on their portfolio.