"I want more sales pitches and spam!" Said nobody ever. LinkedIn and other social media platforms are currently plagued by mass-outreach spam and sales pitch hype. Weak sauce marketing like this makes people hesitant and skeptical about connecting and easily put off by their immediate sales pitch. This prevents relationships from happening and damage reputations. In 2021, smart marketers want to focus on building real relationships that matter rather than collecting connections or likes. If you're the person that drops a sales pitch or a selfish, crazy claim in the first direct message - STOP! The savvy marketer and business owner will put effort into building meaningful, long-term relationships on LinkedIn and other social media platforms. They see people as humans and not transactions. The businesses and sales reps winning at social selling have learned to give value and insights first. They also understand the benefits of following a system and using a proven plan. Effectively sharing your unique story in a digital environment is more than a trend. It’s more than an attention grabbing headline. Your brand story works when it will keep a buyer's attention and inspire confidence. When properly positioned with curated assets, your story will attract your target audience. This isn’t about “going viral.” This is about trust! If you're a promo peep or an apparel geek and you know you should be "doing more" on LinkedIn but you're not really sure how; FLEXpoint can help. If you're ready to have a real conversation (not just a sales pitch) and you feel like 2021 is the time to FLEX your social media marketing muscle - then email Jessica or Jay! Tell them you want to #GetFLEXY 💪