Varenia Consumer Insights and Measurement Solutions is a Full Service Market Research Agency striving to develop a better understanding of consumer behavior for the benefit of our clients.We develop and implement innovative market research techniques for improving the Effectiveness and Efficiency of current market research techniques (both Quantitative or Qualitative research) for consumer facing industries Varenia was started in September 2012 based out of Gurgaon, Delhi NCR, India. Our professionals have years of previous Market Research experience in Market Research agencies, client roles in FMCG Companies, Analytics Firms and Consultancies. And along with Computer hardware and software professionals and Data analysis experts, our team is uniquely positioned to develop and deliver on the innovative techniques which rethink the way we set out to measure consumer behavior. That is what makes many of our Market research tools and techniques as 'Firsts in India' and some of them could even be 'Firsts in the world of Market Research.