HUBRIS is a street wear label whose identity is an amalgam of post modernism, baroque, antediluvian, goth, new age, avant garde and pop culture, whose purpose is to raise the collective consciousness to the next level by bridging the corporeal and the ethereal while merging African fashion techniques with streetwear thereby sustaining our history and thinking progressively. HUBRIS seeks to attain LOVE MARKS status through unorthodox campaign techniques and “tighter than glue” bond with its consumers and fans and ultimately rival global brands on the grandest scale possible. HUBRIS is a direct link to each and every one through which the message of love can spread and uphold the mantra “MAY THE SKIES FALL AND LET THE HEAVENS OPEN”. In the nearest future HUBRIS plans to transcend street wear and offer couture and other goods and services.