The organization plans a big consumer trade show in San Fransisco.It also offers fine recreational events through the year. Over the past ten years, the Whiskies of the World Expo and Artisanal Spirits Fest has grown to become a much anticipated San Francisco staple. The Expo brings together the finest distilled spirits in the world for a memorable one-night event. Well over 1,500 high-income, spirits-loving consumers attend the Expo. Guests have the opportunity to not only taste the products but also to spend quality time talking with brand representatives. In addition to consumers, on and off premise accounts and other decision makers in the trade attend the Expo. From the consumer standpoint, it a great memorable event, opportunity to sample premium whiskies and spirits, enjoy fine food, and have a high end experience.