imagine how you want to be perceived immerse yourself in your message inspire action from your audience Kevin Benz specializes in news media messaging, earned media strategy and performance skills coaching for businesses and non-profit organizations as well as newsroom leadership coaching, ethics training and performance for professional journalists. He has been lauded as a media trailblazer and innovator – his career in journalism, marketing and sales informs his strategic consulting and performance coaching. An inspiring, engaging professional trainer, Kevin has presented to thousands of business and industry leaders and mentored hundreds one-on-one. Check out our offerings at i-mediastrategies.com including: Crisis planning: The time to think about how you will respond to a crisis is not while you are in the midst of it. Crisis communications should be planned strategically while there is time to think clearly. Your crisis coach needs to be fully engaged in this strategic planning. At the risk of being obvious, your coach should know how to develop answers for every question and, more importantly, your coach should understand the news media. A good crisis coach with on-the-ground journalism experience will anticipate the news media and stay one step ahead. Kevin knows what questions journalists will ask and understands how best to answer them. Following his guidance will shorten the news cycle. News media strategy: Imagine yourself standing alone, center-stage, in a sold-out stadium full of your potential customers and we hand you the mic. That is what news media coverage can do for you — deliver an opportunity to get yourself and your business promoted or, if necessary, defended to a huge audience, often for free. We teach you how to leverage your expertise and your personal style in order to achieve the best outcome possible. Our job is to remove every roadblock between you, the media and your audience.