When is a vodka not a vodka? When it has 25% less ethanol and is made with all-natural flavors of course. In the beginning, we were just a couple of dreamy man-kids with an idea for a cheeky all-natural spirits brand from our homeland in the pristine mountain country of eastern Oregon. We were sick of the drab, same ole' same ole' penicillin tasting vodkas in your drunk uncle's cabinet. And we also thought the flavored vodka products the big brands were pumping into the market were lame AF. Too much sugar. Too much fake shit. No story. No beauty. No fun. No value. No mas. So we channeled our frustration and created a fundamentally better alternative. Powder River is a brand of naturally flavored, 60 proof small batch spirits you can actually enjoy w/out honestly wanting to kill yourself the next day. We employ maximum simplicity for maximum flavor. Our spirits are handcrafted from mash-2-cork, gluten-free, keto friendly, contain zero additives, zero carbs and zero added sugar. We take a small mountain town, artisanal approach to our craft, using only the purest all-natural ingredients possible: 1. Non-gmo, organic sweet corn distilled 6ishXs. 2. Filtered w/ clean Elkhorn Mountain water more Xs than we'll admit. 3. Accented w/ Fresh pressed English Cucumber juice to taste. That's it. Elegant. Floral. Smooth. Subtle. Sweet. Clean. Consistent. Better. Quality over quantity every time, love. -PRVCO