Outer Hebrides Tourism is the voice of tourism and the voice for tourism from Barra to the Butt of Lewis in the Outer Hebrides. With a membership of over 400 independent businesses across all sectors of the industry, accounting for more than half of tourism spend in the islands. We are the official destination management organization for the Outer Hebrides. We are here to ‘develop, promote and sustain tourism in the Outer Hebrides.’ Tourism is a key sector for the islands accounting for over 10% of the economy, and accounting for the equivalent of over 1000 full-time jobs. As an independent trade organisation we ensure the voice of industry is heard. We are independent of VisitScotand and the local authority (Comhairle nan Eilean Siar). We are run as a social enterprise so our focus is using your fees for the benefit of the industry rather than making a profit.