A business is nothing other than the sum of thousands of tiny decisions, and each one of those decisions is critical to the success of your online business. A Better Lemonade Stand is an online ecommerce incubator that helps make each of those thousand decisions easier. A resource and community, A Better Lemonade Stand exists to inspire, educate, and support entrepreneurs like you, in the early stages of your entrepreneurial journey. By providing comprehensive and reliable advice, resources, and tools, along with a supportive community, we’ll help you build, launch, and grow your ecommerce business.