Get insights into what motivates customers to buy. 24% of product development efforts fail due to the inability to predict demand with analytics. When you include other factors related to lack of market understanding, ineffective marketing effort, strength or reaction of the competition, and poor timing of introductions, you’ve accounted for more than half of the reasons for failure. Missed opportunities from poor product development mean incremental growth and a struggle to keep pace with inflation – a very dangerous downward spiral. At Breakthrough Marketing Technology, we identify growth opportunities for leaders who want to make decisions informed by the markets they want to serve. We simplify market complexity by converting market data into actionable intelligence. Let us uncover your next smart move.