Cuddle Earth is a new environmental project with a mission to tackle the growing issue of plastic pollution that is invading our coastline. In turn we will be protecting the wildlife that is affected by this issue. Our project was created to raise awareness of one of the most pressing environmental issues facing the planet. We want to create a movement of environmental advocates who are as passionate as we are in helping to form a sustainable future for us all and our precious wildlife. To make a difference to our beaches and wildlife, we have teamed up with marine conservation charity Surfers Against Sewage to help wave goodbye to plastic pollution found on UK beaches and in our seas. Teaming up with this amazing organisation allows us to be part of leading the change in the protection of our coastline. Beyond creating products that we love; our mission is to prove that there is a more sustainable way to produce goods whilst also making a difference to provide a safer and brighter future. This is why we have created our own range of ethical products that will support us on our journey in waving goodbye to plastic pollution and protecting our precious wildlife.