Miche Beauty was founded in 2016 by Michelle Ballard, a wife, mother of two and former Youtube natural hair and beauty content creator. Michelle has an undeniable passion for educating women on how to properly take care of their hair and feel beautiful. She has been sharing her passion with the world through YouTube since 2012. Needing to have a line of products that worked for ALL textures of natural hair, Michelle was inspired to create the Miche Beauty haircare line. Michelle resides in Maryland with her husband, Jonathan (Co-owner & COO of Miche Beauty) and their two beautiful children. Michelle has spent countless hours personally formulating and developing each and every product in the MICHE Beauty collection. All MICHE products were developed with the core philosophy of Simple Handcrafted Beauty. Simple: We only use high quality, nutrient rich, natural and simple ingredients to make great products that work! Handcrafted: All of our products are formulated and handcrafted with the utmost care and focus to ensure that Miche products leave your hair healthy, strong, and beautiful. Beauty: Beautiful hair is moisturized, strong, healthy hair. Whatever your hair needs, after you use MICHE products, the excellent results will speak for themselves.