The Institute for Perception is a full-service market research consultancy founded in 1992 by our president, Dr. Daniel Ennis. Fueled by original research into new models for human perception, mathematical and statistical expertise, and innovative software development, we have extensive experience supporting our clients with unique approaches towards product development, marketing strategies, and advertising claim substantiation. Our industrial experience includes, among other categories, foods and beverages (alcoholic and non-alcoholic), personal care (shaving, hair care, skin care, cosmetics), fine fragrances, home goods (air care, home and furniture care, laundry products), pet care, tobacco (statistics for regulatory engagement), and support for user-experience (UX). We also offer training opportunities through internal and external courses, books, peer reviewed publications, technical reports, and webinars. The Institute for Perception staff holds memberships in the Society for Mathematical Psychology, The Institute of Food Technologists (IFT), Association for Chemoreception Sciences, American Society for Testing and Materials (ASTM), American Statistical Association, The Psychometric Society, Sensometrics Society, Society of Sensory Professionals (SSP).