Snowshoe Magazine is an online publication devoted entirely to the global sport of snowshoeing. During the winter season, content covers a myriad of topics: destinations, experience, recreational, racing, fitness, health, green living, and more. Some of the summer topics typically covered by Snowshoe Magazine are trail running, ultra running, experience, destinations, and more. SnowSports Industries America indicated that the snowshoe segment experienced great results: "Snowshoeing, one of the most economic of snow sports, enjoyed a 17% increase in participation last season (2009). The snow sports market was flat in January (2010), but snowshoe sales were up 7% in dollars."