Iceland Travel Assistance is a comprehensive booking service in Iceland. The company operates sales and information offices in Reykjavík. We are located at the Tourist Information Center at Aðalstræti 3, Radison Blu Saga, Radison Blu 1919, BSÍ Bus Termina and at Inspired by Iceland at Bankastræti main shopping street. We book all tours with registered tour operators in Iceland, and we also book accommodation, rental cars and flights as well as providing general information on travelling in Iceland. This aspect of the business in primarily oriented for over-the-counter sales, i.e. for travelers already in Iceland. For people planning a trip to Iceland, our online service is www.ita.is and those who want entire trips planned in advance, including tours and accommodation can send an e-mail to bookings@ita.is. Our main advantage is that since we work with all the licensed tour operators and hotels, we can literally arrange anything you want with trusted professionals.