LUX Groups is a multifaceted business focused on simplifying and rewarding the Hospitality world. LUX aims to provide access to the greatest events, attractions, and restaurants; offering clients great opportunities and experiences through unique supplements. These supplements include dine around meal plans, savings cards and passes and digital QR codes. Other products range from new age referral marketing programs to event branding, supplement creation, and tourism department relations. LUX has worked with clients such as Virgin Holidays to create dining concepts for central Florida travelers since early 2011 and internationally for TUI Travel, PLC since 2008. In late 2013, LUX partnered with Florida Citrus Sports to create a physical and digital savings card for all bowl game attendees. LUX continues to expand throughout Florida and the northeast in 2014. A continued partnership with Diamond Resorts has kicked off our year of expansion - we look forward to growing internationally and throughout the west coast through this new project.