We are a family owned Live Bait & Tackle retail store located in the heart of Southeastern Wisconsin Lake Country area. We have been in business for over 30 years ! Conveniently located off of I-94, there are over 35 lakes within a 15 mile radius of our store! We have ample parking for Cars/Trucks with Boats. We are open 365 days a year with convenient hours for the fisherman. We carry the largest selection of FRESH Live Bait in the Midwest ! We also have a great selection of Rods, Reels, and Tackle for the fisherman. We listen to our Customers and will stock the hottest baits working in the area. Oh yea, our highly intelligent staff members are here to serve you ! They know fishing.