Writer Guy is me, Rob Sweetten, Melbourne-based purveyor of expansive thinking and finely crafted copywriting to the marketing communications and design industries. Armed only with an Apple Mac and Giotto espresso machine, I perform imagination-defying feats of idea-fuelled, language-driven derring-do on a daily basis. Like naming and positioning for brand specialists; copywriting for design studios, architects and product designers; messaging and speech writing for corporate communication firms; SEO copywriting and content authoring for digital developers; and scriptwriting for filmmakers and animators. But enough self-indulgent self-aggrandisement from the word herder―time to let my work do the talking.