We've been pairing Rockford area customers with their dream Chevrolet since 1953! Sure, the vehicles have changed but our commitment to service remains the same. From research to finance our team walks you through the car buying process to ensure all your questions are answered. Our dedicated Lou Bachrodt Auto Mall Sales Specialists aim to create a stress-free car, truck, or SUV buying experience and with continued service after the sale you're in good hands even after you drive off the lot. The Lou Bachrodt family of dealerships employ approximately 150 area residents. Many having been part of the team for decades. We are proud not only of our customer service but of our relationship with our many valued team members. Come for the value, stay for the experience.