WebDirekt Internet Service GmbH has been in existence since 1997 and has made a name for itself as Internet Service Provider, with a proprietary content management system and the development of individual software. The Indian subsidiary WebDirekt India Pvt Ltd, based in Pune, was founded in 2000 and currently employs more than 20 people. Today, the main field of activity is the individual development of GeoManagement solutions, especially for the CPG-industry and retailers. The focus lies on cloud-based multi-user web applications for visualization and analysis of all kinds of data on maps. Location evaluation and location planning based on catchment areas, over the visualization, planning and optimization of sales territories, to strategic, tactical, and operational route planning for sales forces are the areas of expertise since many years. With its neutral middleware based on PTV xServer technology, WebDirekt can work with virtually any ERP/CRM/SFA/BI/DB system and can individually be adapted to the respective requirements. Currently, WebDirekt serves customers in over 20 countries in Asia, Europe, and North America.