Navigating Data Privacy in 2025: Your Guide to Staying Compliant

How to Stay Ahead in Data Privacy Compliance in 2025 

As technology continues to advance, data collection and sharing have become central to many businesses, especially in the data provider industry. For data providers,  the rise of digital tools, cloud platforms, and AI-driven technologies has dramatically increased the volume of data being collected and shared. This surge has introduced significant risks, making compliance with privacy regulations such as GDPR and CCPA critical for ensuring data protection and maintaining trust. 

GDPR violations don’t discriminate. Even some of the world’s largest companies, such as Meta and Amazon, have faced record-breaking fines for non-compliance. As the landscape evolves, it’s more important than ever for companies in this space to prioritize privacy and transparency to safeguard both their reputation and their customers.

Neglecting privacy doesn’t just lead to financial penalties; it undermines customer confidence and stifles long-term growth. Businesses that integrate data protection into their operations show customers and partners they take privacy seriously. This commitment creates a competitive advantage, laying the groundwork for lasting relationships.  Trust is no longer just a virtue. It has become the foundation for building successful and resilient businesses.

Data Privacy Challenges in the Sales Intelligence Industry

Recently, the French Data Protection Authority (CNIL) ruled against Kaspr (recently acquired by Cognism), issuing substantial fines and mandating the deletion of improperly stored contact data. These cases serve as a stark reminder that businesses must prioritize data protection, ensuring they meet legal requirements around how data is collected, stored, and shared. Adhering to privacy regulations not only prevents financial penalties but also safeguards customer trust and ensures long-term business success in an increasingly regulated environment.

Leading by Example: How Lusha Sets the Standard for Data Privacy Compliance

Lusha has long been a leader in prioritizing privacy and security, building a reputation for maintaining high compliance standards in an industry that is increasingly scrutinized for data practices. While many companies struggle to keep pace with evolving regulations, Lusha has continuously set the bar for responsible data collection, retention, and transparency.

As part of our commitment to maintaining the highest data privacy and security standards, Lusha is fully compliant with both CCPA and GDPR, validated by two independent third-party auditors: Trust and ePrivacy. Additionally, we are the only sales intelligence solution accredited under ISO 27701, the world’s highest international privacy standard. Lusha also maintains key certifications, including SOC 2 Type 2, ISO 27001, and ISO 27018, all of which demonstrate our ability to securely handle sensitive data.

Want to learn more about our commitment to security? Visit our Trust Center or, alternatively, continue reading to see how we remain dedicated to upholding the highest standards of performance and reliability, allowing you to focus on your business goals with peace of mind regarding data security.

Transparent Data Practices

Lusha places transparency at the forefront of its data practices. By actively notifying data subjects in the EEA and UK about the processing of their information, Lusha ensures compliance with GDPR. This proactive approach demonstrates Lusha’s commitment to respecting user expectations and providing clarity about data collection and processing activities. Unlike others in the industry, Lusha makes sure that all notifications are in clear, accessible language, ensuring that all parties are informed about how their data is used.

Proportional Data Retention

In contrast to practices that allow for excessive data retention, such as the dynamic renewal of retention periods, Lusha applies strict data retention policies. Data is stored for no longer than necessary for its intended purpose, and any outdated information is deleted in a timely manner. By implementing these guidelines, Lusha avoids the pitfalls of indefinite data storage and ensures that its practices align with the principles of data minimization and proportionality laid out by GDPR.

Responding to Data Subject Access Requests (DSARs)

Lusha’s commitment to GDPR compliance also extends to how it responds to Data Subject Access Requests (DSARs). When a data subject asks for information about the origin of their data, Lusha provides clear and accurate details, ensuring full transparency. This stands in stark contrast to practices seen elsewhere, where vague or incomplete responses were given, undermining user trust and exposing companies to potential legal risks.

Leading with Ethical Data Collection

One of the hallmarks of Lusha’s approach is its respect for user privacy settings. While other companies have faced scrutiny for collecting data from individuals who had explicitly restricted access, Lusha adheres strictly to the principle of legitimate interest, only collecting data from publicly available sources and ensuring it aligns with GDPR’s strict requirements. This approach allows Lusha to maintain ethical standards while delivering valuable data-driven insights.

With a proven track record of compliance, including successfully achieving a Privacy by Design ISO 31700 certification, Lusha stands apart as a reliable and responsible data provider in today’s regulatory environment. While others scramble to meet compliance expectations, Lusha continues to set the standard, ensuring that its customers can trust in its commitment to data privacy and protection.

Do’s and Dont’s for Ensuring Compliance with Sales Intelligence Platforms

To ensure your sales intelligence platform complies with data privacy regulations, here are some key do’s and don’ts to consider when evaluating your options.

Do:

• Verify third-party certifications: Ensure the platform holds key certifications like ISO 27001, SOC 2 Type 2, and accredited ISO 27701 to confirm their commitment to data security and privacy.
• Check data transparency practices: Confirm that the platform notifies data subjects about data collection and processing, especially within the EEA and UK, as required by GDPR.
• Ensure data retention policies align with regulations: The platform should store data only as long as necessary and delete outdated information promptly to comply with data minimization principles.
• Review DSAR compliance: Ensure the platform responds promptly and accurately to Data Subject Access Requests, providing precise and clear details on data sources.
• Look for ethical data collection practices: Verify the platform collects data from publicly available sources and respects user privacy settings.

Don’t:

• Overlook third-party audits: Don’t rely on platforms without independent audits or certifications that validate compliance with data privacy regulations.
• Accept vague data practices: Avoid platforms that fail to clearly inform users about how their data is collected, processed, and stored.
• Ignore retention periods: Be cautious of platforms that renew data retention indefinitely or store data beyond what is necessary for its purpose.
• Accept incomplete DSAR responses: Don’t settle for platforms that provide unclear or insufficient information when users request details about their data.
• Allow non-compliant data collection: Avoid platforms that collect data without proper legal basis under GDPR.

Ready to choose a platform that prioritizes data security and compliance as much as you do?

By following these do’s and don’ts, you can ensure your chosen sales intelligence platform fully complies with data privacy laws and standards. Whether you choose Lusha or another platform, prioritizing compliance will safeguard your business and build customer trust. With Lusha’s proven track record of compliance and data privacy leadership, you can rest assured that we are committed to keeping your data secure so you can focus on driving your business forward.