Let’s be honest—your company goals for 2025 weren’t set in January. You’ve probably been working on them since last year, tweaking strategies, setting benchmarks, and planning for success. What January is about, however, is getting down to work and bringing those big plans to life. We know that for businesses, this time of year is […]
Let’s be honest—your company goals for 2025 weren’t set in January. You’ve probably been working on them since last year, tweaking strategies, setting benchmarks, and planning for success. What January is about, however, is getting down to work and bringing those big plans to life. We know that for businesses, this time of year is all about action, and Lusha is here to help you hit the ground running.
In this blog, we’ll dive into some exciting new features designed to supercharge your sales efforts in 2025. Whether you want to refine your targeting with AI-driven personalized recommendations or identify contacts with strong buying signals using ‘Intent Mode,’ we’ve got you covered. We’re also introducing fresh SIC/NAICS sub-filters and how you can soon organize all your lists in one place; plus, we’re proud to announce our SOC 2 Type 2 certification for 2025, highlighting our commitment to keeping your data secure.
Ready to carry out those big goals? Let’s dive into how these updates will give you the edge you need.
Coming soon! Boost Sales with AI Lead Recommendations
Lusha’s new AI-powered recommendations are revolutionizing sales prospecting. With personalized AI-driven contact suggestions delivered daily, you can focus on closing deals instead of wasting time searching for leads. This game-changing feature ensures your pipeline stays packed with high-quality prospects you didn’t know you needed, keeping you ahead of the competition.
Just like having a virtual prospecting assistant working 24/7 to keep your pipeline full, this feature automatically delivers contact recommendations aligned with your strategy, continuously refining its accuracy based on your activity. Over time, it provides increasingly precise insights and better-targeted leads, helping you prioritize the right prospects. With AI-driven recommendations, you can act decisively and engage consistently with relevant, conversion-ready contacts—without the hassle of manual research.
Seamlessly integrated into your workflow, Lusha’s AI recommendations allow you to filter by geography, industry, or seniority, giving you all the tools you need to make informed, impactful decisions.
How it works:
Reveal Contacts: Every time you interact with Lusha—whether it’s revealing a contact or exploring a new prospect—you’re feeding our AI with valuable insights about what you need.
Analyze Activity: Our AI takes this data and identifies patterns, learning what makes a prospect a perfect fit for you.
Deliver Recommendations: You get a tailored list of high-potential leads, ready for action.
With AI-powered recommendations and real-time insights, you’ll always have up-to-date leads at your fingertips—ready to connect with the best opportunities as they happen.
This amazing feature is being rolled out and will be available to all Lusha users by the end of January!
New! Regenerate new contacts with Intent Mode
Meet Intent Mode, exclusively for Scale users, designed to keep your prospecting pipeline packed with high-intent opportunities. Find companies with strong buying signals, explore their top employees, and dynamically regenerate contacts to keep your pipeline brimming with potential.
Think of Intent Mode as your personal prospecting assistant, dynamically refreshing your results as you refine your filters. Whether you’re targeting the decision-makers who are literally ready to buy or looking to nurture relationships that could evolve into future sales, this feature has you covered.
With this new feature, you can quickly discover more prospects, target them with filters like industry, seniority, and technology, and get leads exactly when they’re most likely to convert.
It’s not just about finding contacts; it’s about finding the right contacts, fast.
Getting started is simple:
1. Search for companies that are showing strong intent signals
2. View the top employees at these companies
3. Regenerate contacts dynamically for up to 25K intent companies
Want to ensure your outreach is both meaningful and relevant? Learn how Intent Mode can supercharge your pipeline within the Scale plan by contacting sales today.
SIC/NAICS Sub-Filters are Officially Back!
If you’ve ever wished for more control over your industry targeting, this is the feature you’ve been waiting for. The new and improved SIC/NAICS sub-filters let you search for companies by their SIC or NAICS codes, helping you focus on the industries that matter most to your business.
Here’s the magic: You can now search by SIC/NAICS codes (SIC have 4 and NAICS have 6 digits), with an intuitive autocomplete feature that suggests matching options for quick selection. Prefer plain language over codes? Just type in industry keywords, and voilà! The corresponding codes appear at the click of a button. Plus, the new “Select All” option allows you to apply entire industry groups in one go, saving you time and streamlining your searches.
This level of precision puts you firmly in the driver’s seat, giving you complete control over your targeting. Spend less time sifting through irrelevant results and more time connecting with high-value industries and prospects that fuel your business success.
Get the results you deserve and try the SIC/NAICS sub-filters now!
Lusha Achieves SOC 2 Type 2 for 2025
We’re proud to announce that Lusha has officially earned the SOC 2 Type 2 attestation for 2025! This is a significant milestone that marks our commitment to security, availability, confidentiality, and privacy.
So, what exactly is SOC 2? It’s a certification tailored for technology and cloud service providers like us who manage sensitive customer data. Simply put, it’s proof that we go above and beyond to keep your data secure, accessible, and handled with the highest level of care.
For Lusha, this certification is more than just a badge of honor; it’s a testament to our dedication to exceeding industry standards. It reinforces the secure foundation we’ve built, ensuring your data is treated with the utmost integrity and care.
This accomplishment reflects our ongoing mission to deliver exceptional value by prioritizing security and earning your confidence. We’re committed to maintaining the highest performance and reliability standards so you can focus on your business goals without worrying about data security.
Learn more about our commitment to security by visiting the Trust Center.
Coming soon! All Your Lists in One Place
We’re excited to announce a major upgrade to how you manage your prospects. The new Company Lists will replace Favorites, offering far more flexibility and functionality. Unlike Favorites, which were limited in scope, Company Lists let you save, organize, and curate companies in ways that align with your unique prospecting strategies.
With Company Lists, you can group companies based on the criteria that matter most, such as industry, size, or alignment with your ICP. This ensures your pipeline stays relevant and focused on the opportunities most likely to drive results.
To make things even simpler, we’re combining Contact Lists and Company Lists into one unified navigation panel. No more switching between sections; everything you need to organize, segment, and prioritize prospects will now be in one place.
The new manual archive option will also help you maintain a clean and focused workspace, making it easier to systematically engage high-value accounts or refine your outreach strategies. Whether you’re running an Account-Based Marketing (ABM) strategy or targeting new segments, the enhanced Lists feature is built to keep you organized and efficient.
Stay tuned for this game-changing update—your prospecting process is about to get a whole lot easier!
Let’s Make 2025 Count!
As you gear up to achieve your 2025 business goals, we’re here to ensure you have the tools and confidence to make it happen. With the latest features and updates, we’re making it even simpler to target the right prospects, streamline your processes, and concentrate on what matters most for your growth. We’re committed to supporting your success and ensuring you reach new heights in 2025. Together, let’s make this year your most productive one yet!
