New Lusha, who ‘dis? EvoLusha 2025 went off without a hitch, and the response to our big reveal was everything we hoped for (and more). We introduced a new way to find, connect, and close deals faster. The new Lusha delivers a smarter, more personalized sales experience. Think: less busywork, more automation, tailored prospecting playlists, […]

New Lusha, who ‘dis?

EvoLusha 2025 went off without a hitch, and the response to our big reveal was everything we hoped for (and more). We introduced a new way to find, connect, and close deals faster.

The new Lusha delivers a smarter, more personalized sales experience. Think: less busywork, more automation, tailored prospecting playlists, and a pipeline that scales 10x faster.

Missed the event? No FOMO needed.

We’ve got you covered with a full recap of Lusha’s first-ever launch event. Plus all the powerful new features we dropped.

EvoLusha 2025— “Prospecting as you know it is about to change forever”    

To kick off our launch event, Lusha’s CEO Yoni Tserruya shared our vision for the future of sales: one where sellers can focus less on repetitive, manual tasks and more on what they do best, which is connecting with customers and closing deals.

He laid out the challenges facing sales teams, from declining time spent selling to the rise of generic, ineffective outreach, and explained how the future is about relevancy, personalization, and AI-powered efficiency.

Next, Sigalit Sadeh, Lusha’s Director of Data Products, introduced powerful new features like Flex Search and AI Recommendations. Flex Search helps reps find the right prospects using natural language. No complicated filters, just intuitive search that understands what you’re looking for. 

Meanwhile, AI Recommendations then takes it a step further by learning from your history and continuously delivering fresh, high-potential leads tailored to your ICP.

Finally, Salam Beasan, our Director of Product, unveiled new workflow automations like Live Lists and Engage AI, designed to keep your pipeline full, without the manual effort. From dynamic lead lists that update in real time to automated outreach that syncs with your CRM, it’s an entirely new way to prospect.

What’s new   

As part of our EvoLusha 2025 launch, we pulled back the curtain on three major capabilities designed to eliminate guesswork, automate your prospecting, and make your sales process smarter, faster, and more relevant. 

This isn’t just a product update. It’s a complete transformation in how GTM teams find, prioritize, and connect with their next customers. 

Here’s what’s new:

1. AI Recommendations
Let Lusha do the grunt work.

Our AI analyzes your saved lists, previous engagement, and intent signals to uncover contacts and companies tailored to your ICP. 

As you use Lusha more and more, it gets smarter, continuously refining suggestions and curating daily prospecting opportunities so you can focus on the leads that are most likely to convert.

2. Playlists
Think of this as Spotify for Sales. 

Lusha Playlists are personalized, AI-powered prospecting lists that continuously update based on your unique sales behavior, preferences, and results. 

No more starting from scratch every time you want to find new prospects. The most relevant leads are automatically ranked and ready for you the moment you log in. It’s a smarter way to prioritize outreach and focus on high-potential conversations.

3. Workflow automation
With new automation features like Live Lists and Engage AI, your pipeline grows in the background. 

Lists automatically refresh with new prospects based on your criteria, while workflows enrich contact data, push leads to your CRM, and trigger personalized outreach. 

All so you don’t have to lift a finger. You control the volume and pace, while Lusha keeps deals moving forward.

Sales, reimagined  

This new Lusha isn’t about adding more tools to your stack. It’s about taking things off your plate. It’s about replacing guesswork with clarity, chaos with automation, and manual prospecting with momentum.

Now, instead of digging through filters, refreshing old lists, or wondering who to reach out to next, you can just open Lusha, sit back, and let the leads come to you.

Everything is designed to keep you focused on the part of sales that actually moves the needle: building real connections and closing real deals. 

The rest? We’ll handle it.

Because selling shouldn’t be harder than it needs to be. And with Lusha, it isn’t.

Want to see the new Lusha in action? Watch the EvoLusha 2025 event on demand or try it for yourself.

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