Best 5 Data Enrichment Providers in 2024

There are a lot of data enrichment providers out there. After all, data enrichment companies enhance your records with detailed, highly powerful data, which helps you segment, score, and personalize your outreach–and ultimately close more sales.

But how do you pick the right data enrichment provider from all the companies out there? Well, you’ve come to the right place.

Criteria for selecting a data enrichment provider

When choosing a B2B data enrichment company, it’s important to keep a few things in mind. Here’s some of what you should look for: 

Accuracy

Accurate data is up-to-date and factually correct. When you’re prospecting, you’ll likely get thousands of names and emails. Enriching that information can help you confirm that it’s accurate as well as give you more data (such as company information) that can help you determine its usefulness. Quality enriched data comes from a database that’s refreshed on a regular basis and will give you information that leads straight to the person you want to contact and not a general phone number or “info@” email.

Scalability

Over time, sales databases tend to grow as a company expands its campaigns – or just expands in general. For this reason, you’ll want a scalable data enrichment service, meaning you’ll want one that can provide information about a large number of potential customers and give you more than just basic contact details. Not every B2B data provider offers bulk or scaled enrichment capabilities. So if that’s important to you, make sure you find one that does (and does it well). 

Compliance

Privacy laws like the GDPR relate to storing and processing people’s personal data. Obviously, because data enrichment contains details about specific people, you’ll want to know that your systems won’t get you into trouble. Many data enrichment companies will throw around the word compliance, but it’s up to you to understand what they mean and how they apply to you. Can they provide confirmation of their compliance for example, or are they “self-declared”? Your legal future might depend on the answer.

Integration capabilities

How does the enrichment platform connect to and communicate with the other technology in your sales stack? How easy will it be to get the actual data from the enrichment platform into your CRM? Look for vendors who offer CRM enrichment capabilities and have a wide range of integrations like those enabled by a data enrichment API.

Cost

We’ll talk about cost in more detail later, but in a way, all of the above factors – especially accuracy – will influence cost. If a data enrichment company provides you with (and charges you for) thousands of leads, but you can only get in touch with a small fraction of them, then there’s something wrong. To help figure out if you’ve got good information from a data provider, look at how the entire sales team performs with a metric like connect rates for phones and bounce rates for emails.

The top 5 data enrichment companies

Based on the criteria outlined above, we’ve narrowed down the top 5 data enrichment companies leading the industry in 2024:

1. Lusha

Lusha is a go-to-market intelligence platform that, in addition to enrichment,  provides direct B2B contact information for over 120 million contacts around the world.

When it comes to enrichment, Lusha can work with any organization, no matter how you store your data. We can enrich individual CSV files or, for larger-scale enrichment, connect with your Salesforce account. If you use a different CRM, we provide an API enrichment solution to connect with the database you prefer. And you won’t have to worry about the legitimacy of our data – Lusha is a compliance leader.

We can update existing records through automated workflows in our CRM data Enrichment and also offer targeted, ICP-based enrichment.

Lusha’s CSV Enrichment doesn’t just return information on contact details and company data; we also provide information on buying signals including intent, job changes, and funding information so you can further prioritize your data. 

You can trust the data, too. Lusha is an excellent solution for go-to-market teams in search of up-to-date, highly useful information.  We don’t give you empty contact profiles; instead, we make sure every profile offers direct contact information that you can use.

We’re also known for our easy, fast onboarding and excellent customer service. Users who take advantage of all Lusha has to offer can ramp up sales dramatically.

2. ZoomInfo

ZoomInfo is a business data company that, alongside enrichment, supplies solutions for sales, marketing, operations, and recruitment. It’s a platform that offers a lot of different solutions…which, while useful, can make it a bit confusing to manage due to the complexity.

ZoomInfo offers native enrichment for Salesforce and Hubspot and features robust, configurable field mapping. According to their website, ZoomInfo offers a number of different packages for data enrichment depending on what exactly you’re looking for: Enrich Essential, Enrich Premium, Enrich Premium+, Enrich APIs and Webhooks, Enrichment Services, and Enhance. Chances are they have the kind of enrichment you need, if you can keep all the options straight and are willing to shell out the add-on cost (and onboarding time).  And keep in mind, their data is pretty US-centric, so if you do business globally, it might not be the best fit. 

3. Cognism

Cognism is a sales intelligence tool often known for their strong coverage in Europe. Their solutions include an  enrichment tool, Enhance, which appends and updates data. The tool is native to the Cognism app and includes basic field mapping and bi-directional salesforce sync. They do not offer targeted enrichment as part of the Enhance solution.

If compliance is a priority for you, Cognism is self-declared GDPR compliant (not certified by an accredited body). 

4. Apollo

Apollo is a sales intelligence and engagement platform based in the US. Their Enrich feature and Data Health Center can identify missing or inaccurate contact data. The tool integrates with Salesforce and Hubspot using basic field-mapping. They do not offer targeted enrichment, but their tool does provide automated enrichment, and enriched information can include data on job changes.

Apollo has a lot of US data, but less in EMEA, APAC, and LATAM. They also do not have any formal GDPR-related certification, so if you frequently interact with European contacts, this may not be the best fit for you. 

5. Clearbit

Clearbit is a platform that focuses on marketing solutions and data enrichment – unlike the other solutions on this list, it is not a full suite sales intelligence platform. Their native Salesforce enrichment app includes offerings such as updating sales records, website visitor data, and verifying contact data by automatically refreshing your data. Their field-mapping is robust and configurable, though setup can be complex. Most of the company data provided by Clearbit is US-based, and they are self-declared GDPR and CCPA compliant. 

How much does data enrichment cost?

Ah, the million-dollar question (well, hopefully not that much). Most data enrichment companies provide the service as part of an enterprise-level package (e.g., bundled into access to a prospecting tool) or as an additional add-on capability. 

These enterprise-level packages are typically more advanced and built-to-fit, where pricing needs to be discussed with a rep due to its customizable nature. It’s also super common to see enrichment as an add-on to other packages within a go-to-market platform. A common pricing model uses a credit system, where each contact enriched counts as a credit. The price can vary quite a bit from vendor to vendor, so if you want an exact number, you’ll have to reach out to the company in question.

Key takeaways

• When evaluating any data enrichment provider, some of the most important criteria are accuracy, scalability, compliance, integration abilities, and cost.
• The top five data enrichment companies in 2024 are Lusha, ZoomInfo, Cognism, Apollo, and Clearbit. 
• When making a decision, you might need to purchase enrichment as part of a larger package while making sure that the vendor can supply the specific enrichment categories you need.