Lusha’s contact quality beats ZoomInfo’s quantity

As a ZoomInfo competitor, Lusha serves the same core function as ZoomInfo – finding B2B contacts, company info and their accurate contact data (like direct dials and email addresses.) ZoomInfo was originally founded as “DiscoverOrg” in 2007, and offers to provide “the most accurate B2B contact data in the marketplace.” As of February 2019, DiscoverOrg announced that it had acquired ZoomInfo for 500+ million dollars.”

While “the most accurate” B2B contact data in the marketplace” is ultimately the name of the game, we’ll discuss the core similarities and differences between the two B2B sales intelligence platforms and ultimately, why Lusha is an excellent choice for your organization.

Sure, it’s easy to say you have “the most accurate B2B contact data in the marketplace,” but lets do a deep dive and take an objective look into this claim, and how it compares to Lusha’s data in terms of quantity and quality.

ZoomInfo truly boasts an impressive amount of B2B contact and company data, featuring 100M+ company profiles, 63M+ direct dials, 100M+ direct emails and 4.3M+ C-level contacts. These are no doubt attractive numbers to rest your prospecting efforts on.

While, at Lusha our database includes 100M+ business profiles, 60M+ decision maker email addresses, 50M+ decision maker direct dials and 15M+ full company profiles. At this time ZoomInfo leads Lusha with more data, but Lusha’s database is quite impressive in-and-of-itself, with fresh data constantly added to its database from its community on a daily level.

When it comes to metrics regarding data quality – ZoomInfo relies on superlatives at best, describing their data as “the most accurate B2B contact data in the marketplace.” Sure, it’s easy to say you’re the best when you give no hard numbers to back it up, and are unwilling to commit to data accuracy metrics. Whereas, Lusha on the other hand boasts data accuracy dates of 81% – a metric which has been consistently used on our website and validated by our data team.

Ok, we’ve taken a deep dive into quality of data and quantity of data -but what B2B company and contact data do you actually get with Lusha vs ZoomInfo?

When it comes to data type, ZoomInfo offers a wealth of information for B2B buyers looking to know more about their target audience, aside from your prospect’s name, company, and direct dial info (all listed phone numbers and email addresses.) ZoomInfo offers organizational charts, data completeness scores, leading employees, industries, company locations, company attributes, as well as news alerts. All this serves to provide a rich, informative picture about the company and employee you’re looking to target for your sales outreach.

Lusha is no lackeye either when it comes to B2B data – providing all of the basics like employee name, company and direct dial information (including all listed phone numbers and email addresses.) In addition, Lusha offers a variety of helpful filters, such as a company profile with industry information, a full employee breakdown, a direct link to the company’s website, as well as full, linked, social media details. Additionally Lusha offers information about founding date, yearly revenue information, Headquarter country and city information, number of employees, and industry tag information.

Lusha is quickly gaining on ZoomInfo, with more data and data types being frequently added and updated into the program. Hot on the heels of the release of their Prospecting tool – the platform continuously improves at rapidfire pace, and is quickly gaining steam on ZoomInfo.

Something that frustrates B2B buyers today is the lack of transparency regarding pricing information surrounding SaaS software. ZoomInfo is no exception. Even when they claim to be transparent – with suggestive CTAs like “Start Free Trial” – this just isn’t true. Clicking the button does not* start a free trial – it actually leads you to (gasp) a gated form which is submitted to their Enterprise SDRs – who will call you if you fit their initial qualification criteria. Expect to be asked everything about who you are, what your role is in your organization, and all of the joys of BANT questions – just to ask for a free trial?

When it comes to pricing it’s equally just as fuzzy…. However, a deep dive into customer reviews shows that the bottom price is $10-$15K with a yearly contract – signed on the dotted line. If you’re looking to cancel, their cancellation policy is quite strict. With 60 days required written notice if you’d like to opt out of the coming years, with a few clients rueing the laments of an overly exuberant legal department who is quite keen on enforcing this portion of client contracts.

When it comes to Lusha – it’s all very straight forward. And what you see is what you get.

A free trial that’s actually free – (no need to share your data if you don’t want to,) with no credit card needed to sign up. All that’s needed is a business email address and 30 seconds of your time and boom – 5 free contacts for life. You’re free to evaluate the platform or the email finder tool by yourself for life with no sales interference. And, if you want more B2B contact details – the bottom line is only $79 a month – cancellable at any time. The beauty of Lusha is there’s no commitment, with monthly and yearly plans at savings. So if you’re looking to create a quick proof of concept or only take on a short-term project – hey, it’s all good.

It’s a clean sweep for Lusha – with a free trial that’s truly free (no need to talk to sales, no credit card required, that takes 30 seconds to sign up, with no need to submit your entire email contact database to opt in.) When it comes to pricing, Lusha is the shoo-in. With clear, straightforward pricing that’s advertised on the site (no sneaky lead forms requiring sales to get back to you and qualify you with BANT.) Lusha’s pricing is also monthly, flexible and cancellable at any time, and only starts from $79 a month. Whereas ZoomInfo locks you into a yearly contract which starts at $10-$15K a year, with a required 61 days written notice to opt out of your next yearly commitment (or face the wrath of legal and a recurring subscription that you might not want.)

When it comes to ramp up time with ZoomInfo – they work like a traditional, enterprise B2B software company. For all of the good and bad that comes with it. There are lead forms to fill out. SDRs who ask you traditional BANT qualification questions. Requests for demos with AEs. Trials given. Follow Ups from sales asking you “how you’re doing?” (i.e. are you ready to buy yet?) Pricing haggling. Rounds of back-and-forth between your legal team and their legal team. Red-lining. Setup and onboarding. Learning the system. And it all takes weeks or even months to finally get you and your team signed-sealed-delivered, onboarded and ramped up.

When it comes to Lusha, the only thing necessary for signup is a business email (i.e. you cannot sign up with an email address that ends in @gmail.com or a similar extension.) Other than that, it’s all about 30 seconds in between filling in your email address and installing the Linkedin plugin (or enabling the Lusha is everywhere extension for websites or logging into your account to use Lusha Prospecting.)  That’s it. There’s no need to speak to sales, fill out a lead form or enter a credit card. You can fully evaluate the product free of charge at any time of the day or night.

Lusha is the clear winner with a 30-second start time. This is in stark contrast to ZoomInfo’s protracted weeks to months of contract negotiation and paying $10-$15K per year. Or filling out lead forms. going through sales’ BANT qualification and submitting your email contact database just to get 10 free contact details a month.